{"id":43167,"date":"2026-03-24T12:01:04","date_gmt":"2026-03-24T11:01:04","guid":{"rendered":"https:\/\/sportradar.com\/?p=43167"},"modified":"2026-03-24T12:09:53","modified_gmt":"2026-03-24T11:09:53","slug":"sportradar-launches-igaming-brand-playradar-combining-sports-data-expertise-with-casino-content-for-global-operators","status":"publish","type":"post","link":"https:\/\/sportradar.com\/content-hub\/news\/sportradar-launches-igaming-brand-playradar-combining-sports-data-expertise-with-casino-content-for-global-operators\/","title":{"rendered":"Sportradar launches iGaming brand Playradar, combining sports data expertise with casino content for global operators"},"content":{"rendered":"<p>New brand to connect sportsbook and casino experiences through proprietary hybrid content<\/p>\n<p>ST. GALLEN, Switzerland, 24 March 2026: Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced the launch of Playradar, a dedicated brand delivering a fully-integrated ecosystem of cross-vertical gaming experiences to global operators. This represents the next step in the evolution of Sportradar\u2019s iGaming business.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New brand to connect sportsbook and casino experiences through proprietary hybrid content ST. GALLEN, Switzerland, 24 March 2026: Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced the launch of Playradar, a dedicated brand delivering a fully-integrated ecosystem of cross-vertical gaming experiences to<\/p>\n","protected":false},"author":5,"featured_media":43168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[4],"class_list":["post-43167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest-news","tag-news","content-type-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sportradar launches iGaming brand Playradar, combining sports data expertise with casino content for global operators - Sportradar<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sportradar.com\/content-hub\/news\/sportradar-launches-igaming-brand-playradar-combining-sports-data-expertise-with-casino-content-for-global-operators\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sportradar launches iGaming brand Playradar, combining sports data expertise with casino content for global operators\" \/>\n<meta property=\"og:description\" content=\"New brand to connect sportsbook and casino experiences through proprietary hybrid content ST. GALLEN, Switzerland, 24 March 2026: Sportradar Group AG (NASDAQ: SRAD), a leading global sports technology company creating immersive experiences for sports fans and bettors, today announced the launch of Playradar, a dedicated brand delivering a fully-integrated ecosystem of cross-vertical gaming experiences to\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sportradar.com\/content-hub\/news\/sportradar-launches-igaming-brand-playradar-combining-sports-data-expertise-with-casino-content-for-global-operators\/\" \/>\n<meta property=\"og:site_name\" content=\"Sportradar\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sportradarofficial\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T11:01:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-24T11:09:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sportradar.com\/wp-content\/uploads\/2026\/03\/Playradar-Logo-Press-Release.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mikel Cascon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Sportradar\" \/>\n<meta name=\"twitter:site\" content=\"@Sportradar\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/sportradar.com\/content-hub\/news\/sportradar-launches-igaming-brand-playradar-combining-sports-data-expertise-with-casino-content-for-global-operators\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/sportradar.com\/content-hub\/news\/sportradar-launches-igaming-brand-playradar-combining-sports-data-expertise-with-casino-content-for-global-operators\/\"},\"author\":{\"name\":\"Mikel Cascon\",\"@id\":\"https:\/\/sportradar.com\/#\/schema\/person\/7f65f2ad0f289fd9b5e87453237bbea8\"},\"headline\":\"Sportradar launches iGaming brand Playradar, combining sports data expertise with casino content for global operators\",\"datePublished\":\"2026-03-24T11:01:04+00:00\",\"dateModified\":\"2026-03-24T11:09:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/sportradar.com\/content-hub\/news\/sportradar-launches-igaming-brand-playradar-combining-sports-data-expertise-with-casino-content-for-global-operators\/\"},\"wordCount\":83,\"publisher\":{\"@id\":\"https:\/\/sportradar.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/sportradar.com\/content-hub\/news\/sportradar-launches-igaming-brand-playradar-combining-sports-data-expertise-with-casino-content-for-global-operators\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/sportradar.com\/wp-content\/uploads\/2026\/03\/Playradar-Logo-Press-Release.png\",\"keywords\":[\"News\"],\"articleSection\":[\"Latest News\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sportradar.com\/content-hub\/news\/sportradar-launches-igaming-brand-playradar-combining-sports-data-expertise-with-casino-content-for-global-operators\/\",\"url\":\"https:\/\/sportradar.com\/content-hub\/news\/sportradar-launches-igaming-brand-playradar-combining-sports-data-expertise-with-casino-content-for-global-operators\/\",\"name\":\"Sportradar launches iGaming brand Playradar, combining sports data expertise with casino content for global operators - 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